Google Maps SEO: 12 Strategies to Get Found Locally

Google uses different metrics to determine your article’s readability. Before diving in, I strongly recommend auditing your website to see where you stand. This will provide more context as you go through the areas you can improve to increase Google ranking. Alex Chris is a digital marketing consultant, author, and instructor.

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Track Performance and Adjust Your Strategy

This would be a great keyword to target for AI Overview optimisation. Here are some real examples of content that is currently ranking in Google’s AI Overviews. I recommend starting with 3-5 articles or blogs, optimising them and tracking the results.

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Freshen Up Old Content

improve google ranking

Gzip and Brotli are two popular compression methods that can compress CSS, JavaScript, and HTML files, reducing the amount of data transferred over the network. Redirects create additional HTTP requests, SEO Anomaly which can slow down the page loading time. Each time a redirect occurs, the browser has to wait for the server to process the request, which adds unnecessary delay. Over time, your website accumulates extraneous characters like whitespace, comments, and unused code, which can bloat CSS, JavaScript, and HTML files.

improve google ranking

Using relevant keywords in anchor text can significantly improve SEO relevance. By incorporate close variations of your target keywords when creating internal links, you can strengthen the connection between the linked content. Buyer intent keywords are particularly valuable for targeting users who are closer to making a purchase, making them valuable for targeting users further down the purchase funnel. So, by integrating primary, secondary, and LSI keywords naturally into your content, you can increases relevance and improves your chances of ranking higher.

Backlinks

Keywords have always been an important factor in helping users find your website. However, the ways that Google and other search engines use keywords to construct a SERP is changing rapidly. In 2022, it’s still helpful to know what users are searching in your industry, and how your site ranks on these keywords. This is done to prevent link farms, sites that only exist to point links to other sites, from abusing backlinks to manipulate search engine rankings. Google refers to this abusive technique used by link farms as web spam.

improve google ranking

She thrives on solving complex problems and creating scalable strategies. A single backlink from a trusted, reputable source can have a significantly greater impact than dozens from low-quality sites. Quality always outweighs quantity when it comes to building a strong link profile. So, while it might sound like too much work, in actual fact, if you’re working on one aspect, you’re also busy improving a number of other elements. And, if you don’t know where to start, your content is a pretty good place.

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